I communicate complex information simply and elegantly, using the right combination of words and images. I’ve used my skills in writing, user experience and design to:
- Market products
- Launch companies
- Explain legal and technical information to a variety of audiences
- Design interactive tools that guide purchase decisions
- Support employees and customers through mergers and acquisitions
- Promote programs and services
Beginning with the business goals and audience needs, I design a framework for the information and a strategy for communicating it effectively. Once the plan is in place, I’ll produce whatever’s needed to get the message across quickly and succinctly, from copy to diagrams, images or video.